James joined Sooke Fitness in March 2023, bringing a passion for health, strength, and exceptional customer service to our team. With a unique background in Photography and Engineering, he’s found his true calling in helping others achieve their fitness dreams. Specializing in weight training and bodybuilding, James doesn’t just work in fitness—he lives it. After a personal transformation that took him from 349 lbs to a healthier lifestyle through Keto/Carnivore eating and strength training, he’s dedicated to helping others reach their own goals.

James’s commitment to customer service shines in every interaction, and he’s always ready to provide guidance, support, and encouragement to anyone on their fitness journey. Beyond the gym, he’s a creative soul, spending his free time on photography, playing guitar, and hiking. He also has a few fun stories to tell—like the time he nearly hit Tiger Woods with a table! And, if you need a wedding officiant, James is a certified reverent, seriously.

Supplements of choice:

• ANS N-ISO  Protein

• Domin8 Pre-workout

• Confident Sports Creatine

James is a powerhouse of motivation, and his dedication to helping others succeed makes him an invaluable part of the Sooke Fitness family.